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'I Still Call Australia Home'
Alan (Mo) Morris and Allan (Jo) Johnston have topped the on-line AdNews reader poll with their 'I Still Call Australia Home' campaign for Qantas that launched in Australia in 1989.
The original campaign has been reinvented several time since but the Peter Allen song still tugs at the heart strings. The two Mojo founders also topped an earlier poll conducted by ninemsn with their 1978 classic for World Series Cricket, 'C'mon Aussie, C'mon'. As Siimon Reynolds of Love observed, "Over twenty years later millions of people can still sing the words...if that's not powerful marketing, What is?" In fact Aussie supporters were chanting it at the World Cup.
History will record that the Mo & Jo era was a landmark in the development of the Australian culture and underlined one of their favourite lines, 'Appeals to the heart, not the head'. Or as Paul Fishlock, Executive Creative director of the Campaign palace says, "Feelings are more important than facts."
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