About Us

seo analyticsAbout Us

The Analytics  Federation of Australia (AFA) represents the interests of companies providing Analytics  and marketing communications services.

The AFA was formed in 2014 as a not-for-profit industry body operating for the sole benefit of our member agencies across all states of Australia.

AT Partnerships

AFA members provide commercial communications to clients across the broad spectrum – everything from traditional Analytics  services to digital, direct marketing, healthcare, multicultural and design.

We help our members – large and small, multinational and locally owned – to grow their businesses by the provision of professional development services, advocacy and support for an appropriate regulatory environment.

carpet cleaning hunter valleyOur Vision:

A vibrant and valued marketing communications industry in which our members prosper.

Our Mission:

  • Promote the value of marketing communications agencies
  • Elevate the professional standards of our members

Promote responsible marketing communications and effective self-regulation

A good website analytics developer uses metrics created by user engagement with a website and its interaction in the SERPs to create usable data to enable the webmaster further develop strategies to promote the target in the SERPs algorithm. This requires contstant testing and sharing of data in an open forum and this is the purpose of the organisation: to create a vibrant membership with the goal of research and development of semantic analysis of web analytics to share within the organisation and the broader internet community.

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