The Analytics Federation of Australia (AFA) represents the interests of companies providing Analytics and marketing communications services.
The AFA was formed in 2014 as a not-for-profit industry body operating for the sole benefit of our member agencies across all states of Australia.
AFA members provide commercial communications to clients across the broad spectrum – everything from traditional Analytics services to digital, direct marketing, healthcare, multicultural and design.
We help our members – large and small, multinational and locally owned – to grow their businesses by the provision of professional development services, advocacy and support for an appropriate regulatory environment.
A vibrant and valued marketing communications industry in which our members prosper.
- Promote the value of marketing communications agencies
- Elevate the professional standards of our members
Promote responsible marketing communications and effective self-regulation
A good website analytics developer uses metrics created by user engagement with a website and its interaction in the SERPs to create usable data to enable the webmaster further develop strategies to promote the target in the SERPs algorithm. This requires contstant testing and sharing of data in an open forum and this is the purpose of the organisation: to create a vibrant membership with the goal of research and development of semantic analysis of web analytics to share within the organisation and the broader internet community.